We had some very descriptive posts last week! Thank you! Remember to post a minimum of five sentences and proofread closely for typos and misspellings.
Our question this week comes from Jackie Mwaniki.
Cite examples of ethos, pathos, logos in the James B. Twitchell "How to advertise a dangerous product" essay and compare that to the current Clairol advertisements or any other advertisement you have seen on television, online, in a magazine, or on the radio. Please explain how each example is pathos, ethos, or logos. Discuss whether or not Twitchell and whatever advertisement you choose successfully reach their intended audiences.
Remember that each of these posts is worth 1% of your grade. They are meant to prepare you for communication in an online environment and provide you with a more "public" rhetorical space in which to share your ideas.
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An example of ethos in the “How to advertise a dangerous product” is the author used her background of immigrating in her advertising “does she or doesn’t she.” Pathos of the advertisement is a mom smiling with her child. Logos is that wondering question does she… or doesn’t she color her hair. When on the Clairol website all of the models are alone and the focus is on their hair. Unlike the “does she… or doesn’t she” ad where they have to convince people to use hair color now nearly everyone colors their hair so now they are just selling their product rather than someone else’s hair color. I do think they reached their audience because back then they advertised to moms and now it’s to young women. I believe it’s to young women because if you color you hair you will look younger.
In the Miss Clairol ad I found the mother smiling at her young child is pathos. She showing the world that she is still happy even though she just colored her hair. An example of logos is in this article is that fact that the lady in the ad has had her hair colored. There is a box of a Miss Clairol hair dye product at the bottom and that is an example of ethos. Then I went to the Clairol website and found the ad for Herbal essences hair color. In this article there is an example of ethos because at the bottom there is in big letters the words Herbal Essences. An example of pathos is that there are two younger ladies on the box, one has a rather large smile on her face and the other is giving us a look of do you want to color your hair or not? Last but not least the example of logos is that there is a little hair brush that applies the hair dye to get highlights instead of dying their whole head.
The old Clairol was a very effective back in the day. It used logos by saying "hair so natural only her hair dresserknows for sure." Its logos because shouldnt you try it if nobody can tell. It uses ethos, because the designer of the add is a woman herself and if she is a woman she would understand. It used pathos by asking the question "does she or doesn't she". This toys with peoples emotions. When women are looking at it they say they want to look young and beautiful forever and have nobody know her secret. Another more recent add I'm looking at is the new orbit gum adds. Orbit gums new slogan is "dirty mouth, clean it up." It appeals to our age of crazy humor and little text. It appeals to ethos by using popular actors of our time. It uses logos by giving examples of dirty mouths and chewing orbit gum cleans it up. It appeals to pathos by having beautiful people chew it and fluffy dogs in their commercials.
In Twitchell's Clairol advertisement, the ethos of it is the Good Housekeeping trademark. The pathos of it is the statement, "Hair color so natural only her hairdresser knows for sure!" The logos of this ad would be the text at the bottom discussing that it "keeps hair in wonderful condition," and other information on the product.
A Clairol advertisement for today is the Herbal Essences ad of the sexy girl with long luxerious hair. The ethos of the ad is the Clairol brand, because it has been trusted and recognized for several years as the best hair color. The pathos of the ad would be sex appeal. It makes the consumer think they will look that sexy if they use this product. The logos of this ad is the statement, "Herbal Essences Color includes 23 ammonia-free shades." This makes you think that the company knows what they are talking about and is experienced.
I think Twitchell and the current Clairol advertisment reached their intended audiences. Twitchell was trying to attract the everyday mom. The picture of the mom and the little boy would really attract a mom's attention.
I think the current Clairol advertisment reached their intended audiences. They were trying to attract women who wanted to have sex appeal. The picture of the girl in this photo does that.
The Clairol ad uses the Good Housekeeping Guarentee to establish ethos. The child and woman are both smiling showing that they are both happy or enjoying something. This establishes pathos. The paragraphs on the bottom describe what the product is trying to do, showing logos. My comparison is on page 528 in the book. The National Drug Control Policy is used for ethos. Pathos is easy to see with a older kid who is now going to be a father. Logos shows that if you smoke pot, you can make decisions that may not be the right ones. I think that both ads reached their audiences succesfully.
the Miss Clairol ad evokes a clear pathos of mother-child bond. The logos of the ad is at the bottom with the explanation of the product. Ethos could be the Good Housekeeping seal of approval. Compare this to tthe Coors Light ad on page 508 of the book. The pathos of this ad is have fun and drink beer.The logos of this ad is if you drink Coors Light you might have a chance with these girls. I don't think there is an ethos because there is no one that could be a credible author.
With the Miss Clairol ad, the ethos in this ad clearly states that by using this product you can look or seem to look younger. A mother there looking at her son, with a cheerful smile is a look of pathos. Logos here for an example is her saying. Does she or doesn’t she.
In comparing this ad to the Coors ad there isn’t much creditable.
..Steve
In How to Advertise a Dangerous Product, I found an example of Ethos to be "Exactly What Does She... Or Doesn't She do?" to men it seemed clearly sexual and to women it was just the satisfaction of the results, Miss Clairol is a Mother, which is a Pathos example, because she is with her daughter, and this would appeal to Mothers and as far as Logos it's the question Does She or Doesn't She? which is referring to wether or not she is coloring her hair.
I don't watch too much TV so I would have to say that the gum commercials stick out and they target teens to mid twentys, they basically tell them if you chew our gum you're going to get lucky, like in the ad where a young man and a young woman are sitting in a bus, and the young man puts the gum in his mouth and the bus fills up with water, and they swim to eachother and start kissing. -Mike Hillery
The Logos in this article shows the common sense and logic behind selling a product such as Garnier Nutrisse and Clairol. They both show great hair and say they are both telling you the common sense of what it does and is used for. Garnier Nutrisse always shows healthy, dark looking hair and Clairol is the shampoo and conditioner that helps keep that great looking, shiny hair that everyone wants.
The Pathos in these articles are how much they love this product or more so their hair. The emotions are they hate their hair, but after they have used this amazing product, they then love their hair. It's now shiny and smooth just the way everyone wants their hair.
The Ethos in these articles are if they work or not. Do they tell you all the facts about this product and is it true. I have used both products and love Clairol's herbal essences. I think it works and so the advertisments did their job, to make me fall in love with great hair. Some people think that it is just too expensive to buy so they buy the suave which isn't advertised as much as Clairol or Garnier Nutrisse.
In Miss Clairol the ethos would be the lady's hair is in perfect condition. The pathos would be the question "does she or doesn't she." The ethos would be that women use Miss Clairol to keep there hair shining. I looked at a wrangler advertisement and the pathos would be the people smiling. The ethos would be that the jeans are a relaxed fit. The logos would be that the jeans were established in 1947 meaning they have been around a long time and they are very credible.
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