Thank you for your posts! Several of you had very thoughtful replies regarding Twitchell's essay and its use of ethos, pathos, and logos.
To continue our discussions with rhetoric, why do you think that learning how to analyze visual rhetoric is important? How is a visual argument like a traditional (essay) argument? Do you see similarities in organization, structure? How so? Refer to a visual argument as an example in your replies.
Remember, each post should be a minimum of five sentences. It should raise interesting questions. Be sure to proofread!
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15 comments:
Learning how to analyze a visual is very important because we are surrounded by media everyday. Knowing what their “hidden messages”, colors, and layouts mean can help you figure out what they are trying to get across. The similarities between the advertisement about Bacardi and my analysis are that they are organized in talking about the color and drink the main view first then talking about the people at the bottom laughing and having fun. A major difference is that in the essay the logos are able to be explained much more. You can tell that the people are having fun because they are drinking Bacardi. Also it is easier to determine how ads portray that alcohol makes you have a good time.
Knowing how to analyze visual text is important because if you are not aware of the technique, then you could be easily persuaded into something totally bogus. The similarities between this and an essey are that they are both trying to persuade you one dirrestion or another. It is all about the product and how it is sold. Many companies do not care if they are deceitful or honest. As long as they can convince the consumer to buy, they have accomplished their goal.
I believe it is important to learn how to analyze visual rheotric because, in my opinion it is harder to pick apart a visual piece, more so than an essay, or article, unlike where in an essay it is all layed out in front of you, where as in a visual piece you have to look at it for deeper meaning, and using and understanding ethos, logos, and pathos will make this a lot easier.
Visual arguments and traditional arguments have very similar qualities, in a visual they organize it to be attractive or appealing to whoever they're trying to suck in. In a traditional argument they use quotes, questions, and descriptions to attract their readers.
I'll refer to my Calvin Klein advertisement, for the two new fragrences for men and women.I beleive they are attracting couples, and by finding this in cosmo, it's probably aiming more towards the women in the relationship, the two models are very affectionate towards each other, and I'm sure that a woman looking at this advertisement, especially if it's her significant others birthday or maybe an anniversary, she might be pursuaded by the ad to buy it, thus you have a successful advertisement. -Mike Hillery
I think learning how to analyze visual rhetoric is important because today's society is flooded with images.From television, to movies to youtube, images surround our everyday lives and it is critical for us to understand the message they are trying to convey. Although this can sometimes be a challenge because of the speed that these images are shown. Most T.V. advertisement last a couple of seconds which makes it hard for the average viewer to comprehend what they are viewing.
Visual and traditional essays share similar structures. A traditional essay usually contain an introduction(which can be a quote, statement, anecdote, question, description), the body and a conclusion. The Visual essay follows a similar layout but adds Aristole's three appeals: logos (logic), ethos(credibility) and pathos(emotion). The Visual text is judged on how well it uses these appeals to gets its message across.
I think that it is important to learn how to analyze visual rhetoric because when you are looking at some sort of information online you want to know if it is credible or not. When analyzing it you can see if it is just someone that went on a website and typed a bunch of stuff to see how many people actually think that it is true. When someone looks at the website Wikipedia they may not know if the information is true or not because anyone can go on there and change the information. This type of analyzing if different from a traditional essay because it take the information and actually breaks it down and make you think about what the things actually is trying to say.
I believe the reason visual rhetoric, is so important, because it grabs the audience's attention. It makes the audience stop and think for a minute and maybe they will be influenced by the arguement. Visual arguement and essay arguement are similar. First visual arguements always have color in them to influence the audience one way. In a traditional essay arguement still argues and tries to influence the audience one way.
I think that it is very important to be able to analyze visuals because they have many different meanings and those need to be understood if the visual is to have any meaning at all. I think that there are many similarities between a visual argument and an essay. Both of them have points that they make and an argument that they put forth, they just do it in different ways. On a visual you look at what they used and think about how that naturally makes you think and feel given the certain circumstances in the world regarding the subject that the picture is about.
I believe that learning how to analyze visual rhetoric is important, because everyone should be able to understand how markers use visuals to sell their products. Being able to understand, break down, and interpret these visual will help you out in the real world as well. There are similarities in traditional and rhetoric essays in the structure of the paper. The papers are also organized in a orderly manner and flow. For my rhetoric essay I chose to analyze the “Got Milk” advertisements. These ads use actresses, athletes, and singers to sell milk. The question that we ask ourselves is what are we getting from the ad? Do we get a better understanding for what milk can do for our bodies or do we wonder why we don’t look the same way as they do in the poster, because we have been drinking milk for years?
I think that analyzing visual rhetoric is important because it gives the viewer an understanding of that picture. A visual argument is similar to a traditional essay argument because they are both making the same arguments but in different ways. One argument is text and another is a picture.
I see similarities between the visual and the text by how it was organized. It states the same product and brand name. It also has the same statements and arguments as the text would have been.
We are surrounded by media images every day. These images use many different rhetorical techniques to convey there messages. It is important we know and understand rhetoric, so we can understand these messages. A visual argument can be like a tradintional essay argument in many ways. They both show/state their point of veiw, and they both tell or show you why you need to agree with them. They both are organized specifically to get our attention. My essay I wrote stated because my website has high approval ratings and great use of color, it showed us it was authentic and a great website. The picture of the website did exactly the same thing.
I think that analyzing a visual rhetoric is important. First, you have to be able to gather meaning from what is being thrown at you. It is a big deal to understand the points, to make an educated decision. Second, in the business world it can be both verbal and visual. Your understanding of these could determine the success of your business. Last, if have a set of people you are trying to get something across to them; you should use ethos, pathos, logos. It helps with conveying your message to their appeal. -mark L.-
We are surrounded by advertisments everyday and to learn to analyze them is very important. We need to know about what things really mean and what they can mean to others. Colors and wording can change the meaning for one person and another walks along and gets something completly different than yourself. I honestly think that logos, ethos, and pathos was very easy to portray in any article, but mostly the logos. Because of the creditability.
I think it is important to understand visual rhetoric, because I'd like to know when I'm being manipulated.I do think visual arguments are going to reach are larger audience than a traditional essay, because nobody reads anymore. Visual arguments are going to be the same in structure as a traditional argument otherwise they wouldn't make sense. For instance, the new Cadillac commercial uses logos, pathos and ethos of a traditional argument. The ethos of this commercial is simple, it's Cadillac. We all know Cadillac is a prestigious name. The pathos is that you are in control, As the commercial says, "Be the hammer." The logos is that you can be that if you drive a Cadillac.
I believe that being able to analyze visual rhetoric is pretty important. These days we see more and more things that are visual rather than written. Unless you are able to understand what you are seeing, you can be easily persuaded to one side or the other. A visual argument is very similar to a traditional essay argument. Both try to grab your attention or appeal to certain audiences, and also try to get a certain point across.
Knowing what a visual text is and how it is used, is fun to analyze. For an example,
Chevrolet used the slogan, “Built Like a Rock” for their line of trucks. This gave the
impression that the Chevy truck was indestructible. Chevrolet continued to use the
slogan, even though it was well known their trucks had terrible transmission problems.
In comparing a written essay that defines the slogan, “Built Like a Rock” and the
visual text of the same slogan, the consumer would definitely be more apt to visualize
the strength of the vehicle by the viewing of the visual text. The visual text of this
slogan is a truck sitting atop a large boulder. It gives the viewer the idea that the
truck is as strong, and heavy as the boulder that it sets upon. By looking at this visual
text, the viewer would assume that he too would have the strength and greatness if he
purchased and drove a Chevy truck. If the consumer just read the written
text, “Build Like a Rock” the statement would not provide the same impression as
the visual text did. The written text could make the consumer think that the truck was
built strong like a rock, but would not give the same impression of sturdiness and
strength that the comparison showed between the huge boulder and the truck sitting atop
it. I definitely feel that visual text is more apt to play into a consumer’s
desires by fulfilling a need that he may have (for example, the need to feel strong or
indestructible).
Steve
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