Our assignment this week is to compose a visual argument. This means that you will use PowerPoint, Paint, Photoshop, Frontpage, or any program of your choosing to create a visual with a clear message. The colors, text, images, etc. should all make this message obvious. Also, you must have a clear sense of your target audience.
Why is it important to understand visual rhetoric? Why might this be an important skill "on the job"? How can you use ethos, pathos, and logos in a visual argument?
Remember to post a minimum of five sentences, proofread closely for spelling and grammar, and try to raise interesting questions of your own.
Thanks!
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I think it is very important to understand visual rhetoric whether you’re the audience or the maker of the ad. As the audience I think it is important to be able to determine the message they are trying to get across. As the producer of the ad it is vital to understand because everything from color to word font can send a different message than you want. Using ethos, the author usually in small print puts their website or contact information. Pathos is major to get the audiences attention through emotion. While making a visual rhetoric the focus is on the audience and the emotion you want them to feel. The logos or the logic behind the rhetoric visual is the text that is written. By using a couple words it may clear up what the picture is supposed to be saying.
It is important to understand visual rhetoric because, once you have a feel and a understanding for it you will be able to pick things apart, break things down and find the true meaning to visual arguments.
This would be important "on the job" because if you're working for a major comapny, and you were asked to come up with ideas for making a visual argument for the company you could use what you find works well in other visual arguments.
In creating any visual argument I believe if you want it to be effective on people you have to use ethos, pathos, and logos. These are things that appeal to people, and it's been proven.
-Michael Hillery
Being able to understand visual rhetoric can be beneficial in two ways. You are able to create one yourself, and also be able to understand those that you see. In a work setting it could be very important. You could be able to analyze a competitors ad and see what their motivation behind a product might be. You might also be able to contribute to the construction of an ad as well. You would be able to demonstrate ethos, pathos, and logos within your visual argument.
I think that it is important to understand visual rhetoric, so that when looking at something you actually get the point that the person is trying to get across. Visual rhetoric is all over our world today and not understanding it could change a person point of view. It might be useful on the job when making a power point presentation to show to the whole company you want to get your point across and with as little junk that they don’t want to hear. The use of colors and text on this power point could change what the employee thinks about the matter just by emotion. Ethos can be used in a visual argument by displaying the website you got the information from or a company that is also taking part in this matter. Pathos can be used by bringing emotion from the matter into the visual. Logos can also be used by stating the logic of the piece very clearly. In visual rhetoric only a few words can say what the point that you are trying to get across.
I believe that it is very important to be able to understand visual rhetoric, especially as the viewer. When in the work place being able to understand a deeper meaning or even being able to create a deeper meaning can be very effective. Ethos is used by the creator or sponsor of the advertisement and is usually very small, but still located on the page. Pathos is what the audience is feeling when they look at the advertisement. The colors, fonts, picture all help to create an emotion either good or bad. Logos is the message that is written on the advertisement and needs to be forward, but short. This leads me to my question. If advertisements were more then three sentences would it get as many views as a one liner? Even if it had the same pictures and colors, just more detailed writing?
It is important to understand visual rhetoric because we are bombarded by visual text everyday. As the intended audience we should be able to understand why the visual text was created, what message it is trying to convey, and why the creator/author used that specific method or colors. Aristotle's main appeals play a vital role in outlining what is need in a visual text. The ethos of the visual text can be any organization,phone number or website where the audience can find out more information about the author or the visual text or the message potrayed by the text. The pathos can be a picture intended to evoke any emotion from the audience. The logos can a slogan or text in the visual rhetoric that is intended to enhance the message.
I think understanding visual rhetoric, is very important, because you need it to get the point across for your pathos, ethos, and logos. You need to be able to persuade your advertisement it grabs your audience attention and then keeps them interested. The color is the first step, because that's what the reader first sees, it can pop out at them. For a text the size, color, and font all come into play during and advertisement.
Visual Rhetoric is very important to understand because the person visuallizing the ad is going to interpret the ad their own way. The producer breaks everything down to color, words, pictures, and fonts and their sizes. Everything plays apart in the way we interpret the meaning of the ad. If the producer were to make something confusing about the ad we would have questions. Also not really know what it is supposed to mean. Pathos, Logos, and Ethos is also used in the informational facts and also creditablity.
I think being able to understand visual rhetoric is very important. Understanding this visual is essential to grasp the message of it. This might be important at a job if you get an assignment to create a visual advertising an event that your company is funding. You would use logos to provide information and maybe statistics. You would use pathos to appeal towards the audience’s emotions. An example might be using a picture or color to evoke emotion. You would use ethos to state your credibility. This could be the company’s logo or sponsor.
It is very important to be able to comprehend visual rhetoric. In the business world it is in everyday work. Understanding the image you or someone else is putting out into the world can help in the success of that business. An unclear visual does nothing for the audience you are trying to get at. Understanding your audience is the most important part of a visual rhetoric. If it doesn't appeal to your audience then you've lost a customer.
It is very important to be able to comprehend visual rhetoric. In the business world it is in everyday work. Understanding the image you or someone else is putting out into the world can help in the success of that business. An unclear visual does nothing for the audience you are trying to get at. Understanding your audience is the most important part of a visual rhetoric. If it doesn't appeal to your audience then you've lost a customer. -mark L.-
I think it's important to understand visual rhetoric "on the job" because you may need to be able to pick things apart and figure out what message people are trying to get across to you. You also may need to come up with and argument yourself and knowing the porper steps and technique to persuading people will be very helpful and impressive to your boss.
-Brooke Onalee Kvach
I think it is very important to understand visual rhetoric because then you can make your own and to understand what someone else is trying to say in their ad. In a job it could be important because it might be your job to come up with an ad to make people read it or think it.
Visual rhetoric is important in so many ways but yet so many doesnt even realize it .I used to look at an ad and see just the ad. Now I can see the contents of the meaning and what they are trying to get across and how effective it can be.
The color,text and how it is formatted can catch the eye and get its message across. Steve
I believe it is important to understand rhetoric, because people need to be able to read between the lines. This would be particularly helpful in a work setting, because you need to be able to look at something and understand the underlying message. You can also use ethos, pathos, and logos in a visual argument. You can use color to bring the reader in. You can use text, and statistic to show proof. You can use pictures of recoginizable people or places to show that they support it.
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